Wednesday, June 17, 2009

Wash your hands, Roger



The commercial above is chockfull of cultural markers ~ the ball glove, granny rocking and knitting, the sniping sister, the bespectacled father. I found it especially interesting because even though soap ads are targeted at Moms, this commercial leaves Dad as the arbiter of clean. In the commercial below, however, Mom trumps Dad to comic effect.

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The Five Chinese Brothers

  I start volunteering with a reading program at a neighborhood grammar school this week, and I've been reflecting on my experience with...