Alternative monitoring of popular culture ~ broadly defined ~ in the pursuit of deeper understanding
Tuesday, June 9, 2009
1959 Chevrolet Station Wagon television commercial
I study vintage television commercials for their cultural markers. Automobiles are especially interesting markers because of the various roles automobiles play in society. The narrative in this commercial centers on Mom's use of the automobile, so some of the business created to establish that is peculiar. For example, why would she put the groceries in the front seat? Putting Dad and Junior in the back seat and Mom behind the wheel establishes the point that this is her car but where are they when they pull off at the end? And why is the salesman still in the car?
Subscribe to:
Post Comments (Atom)
The Five Chinese Brothers
I start volunteering with a reading program at a neighborhood grammar school this week, and I've been reflecting on my experience with...
-
As you closely read the two photographs above -- Sally Mann's "Candy Cigarette"(top) and Diane Arbus's ...
-
The release of a new Paul Thomas Anderson (PTA) feature film is an event for cinephiles because the decidedly quirky and celebrated auteur...
-
Christopher McQuarrie has directed the four most recent Mission: Impossibles; the earlier installments were directed by a variety of other...
No comments:
Post a Comment