Back to basics

Watch Natural Ivory Soap at EncycloMedia.com


By the '70s, women were challenging traditional beauty standards that many viewed as unrealistic, if not destructive to many women's self-esteem. It appears Madison Avenue got the message, as evidenced by this series of "healthy looking skin" ads from Ivory soap. In this ad, the man is again the arbiter of feminine beauty, but in this instance the standard is not Hollywood glamour but something more "natural." Some modern viewers will probably be perturbed by the woman's passivity and her acceptance that her beau has or has had eyes for another.