Alternative monitoring of popular culture ~ broadly defined ~ in the pursuit of deeper understanding
Wednesday, July 15, 2009
We're All in This Together PSA
I've seen this spot dozens of times now, in movie theaters, and am still torn. I understand the message, I think ~ Working together is better for everyone ~ but why stage it with the Down syndrome kids? It seems to be saying "the least among us will lead us." But what if we don't see Down syndrome children in that way? Doesn't this become patronizing? A similar spot that features a young Down syndrome woman as prom queen, see below, is even more problematic for me. I think it's based on a true story but it strikes me as cloying and condescending and treats the woman like a mascot or maybe an object of pity.
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